{"id":4348,"date":"2012-10-24T11:54:17","date_gmt":"2012-10-24T18:54:17","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4348"},"modified":"2012-10-24T11:54:17","modified_gmt":"2012-10-24T18:54:17","slug":"forget-quality-quantity-is-now-the-key-challenge-for-b2b-content-marketers","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/10\/24\/forget-quality-quantity-is-now-the-key-challenge-for-b2b-content-marketers\/","title":{"rendered":"Forget Quality. Quantity Is Now the Key Challenge For B2B Content Marketers"},"content":{"rendered":"<p>B2B marketers believe that the most effective content tells compelling and engaging stories. Apparently producing that kind of content isn\u2019t such a problem anymore \u2013 but producing enough of it is. According to a new report from the Content Marketing Institute (CMI) and MarketingProfs, 29% of North American marketers surveyed said their biggest content marketing challenge is producing enough content. That challenge \u2013 up from 20% of respondents last year \u2013 has supplanted concern over content quality, which took a big drop from a leading 41% of respondents last year to 18% this year.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/topics\/business-to-business\/forget-quality-quantity-is-now-the-key-challenge-for-b2b-content-marketers-24245\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Forget Quality. Quantity Is Now the Key Challenge For B2B Content Marketers<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B marketers believe that the most effective content tells compelling and engaging stories. Apparently producing that kind of content isn\u2019t such a problem anymore \u2013 but producing enough of it is. According to a new report from the Content Marketing Institute (CMI) and MarketingProfs, 29% of North American marketers surveyed said their biggest content marketing &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/10\/24\/forget-quality-quantity-is-now-the-key-challenge-for-b2b-content-marketers\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Forget Quality. Quantity Is Now the Key Challenge For B2B Content Marketers<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4348","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4348"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4348\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}