{"id":4346,"date":"2012-10-24T11:53:54","date_gmt":"2012-10-24T18:53:54","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4346"},"modified":"2012-10-24T11:53:54","modified_gmt":"2012-10-24T18:53:54","slug":"why-moms-recommend-brands-and-why-it-matters","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/10\/24\/why-moms-recommend-brands-and-why-it-matters\/","title":{"rendered":"Why Moms Recommend Brands \u2013 And Why It Matters"},"content":{"rendered":"<p>7 in 10 American mothers with children up to 12 years old make recommendations about brands, products and services to other mothers at least monthly, according to [download page] a study released October 2012 by The 360PR MomSquad and Mom It Forward. Fully half make brand recommendations daily. But what motivates them to recommend? Some 61% say they are motivated to share special offers, with other drivers including a sense of fun 54% and pride 51%.At least one-quarter of moms make recommendations on the basis of high ratings and positive reviews read online or in a magazine 32%, a cause 31%, or seeing something on a friend\u2019s Facebook or Twitter feed 25%.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/why-moms-recommend-brands-and-why-it-matters-24256\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Why Moms Recommend Brands \u2013 And Why It Matters<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 in 10 American mothers with children up to 12 years old make recommendations about brands, products and services to other mothers at least monthly, according to [download page] a study released October 2012 by The 360PR MomSquad and Mom It Forward. Fully half make brand recommendations daily. But what motivates them to recommend? Some &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/10\/24\/why-moms-recommend-brands-and-why-it-matters\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Why Moms Recommend Brands \u2013 And Why It Matters<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4346","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4346"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4346\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}