Consumers in Germany expect a lot from brands on social media channels. But they\u2019re willing to engage with companies on those platforms to get useful information from them, according to a June 2012 survey of adult internet users in Germany conducted by email marketing company ExactTarget.<\/p>\n
The survey found that almost four in 10 of those polled identified as \u201cFacebook fans,\u201d defined as those users who had become a fan or \u201cliked\u201d at least one brand or organization. A much smaller number of respondents, only 7%, thought of themselves as \u201cTwitter followers,\u201d meaning they followed at least one business or brand on the site. Meanwhile, 94% subscribed to permission-based marketing email.<\/p>\n
via In Germany, Users Interact With Brands on Social Media – eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Consumers in Germany expect a lot from brands on social media channels. But they\u2019re willing to engage with companies on those platforms to get useful information from them, according to a June 2012 survey of adult internet users in Germany conducted by email marketing company ExactTarget. The survey found that almost four in 10 of … Continue reading In Germany, Users Interact With Brands on Social Media – eMarketer<\/span>