{"id":4330,"date":"2012-10-04T16:22:26","date_gmt":"2012-10-04T23:22:26","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4330"},"modified":"2012-10-04T16:22:26","modified_gmt":"2012-10-04T23:22:26","slug":"content-marketing-getting-more-attention-b2b-sees-lead-gen-potential","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/10\/04\/content-marketing-getting-more-attention-b2b-sees-lead-gen-potential\/","title":{"rendered":"Content Marketing Getting More Attention; B2B Sees Lead Gen Potential"},"content":{"rendered":"<p>Content marketing is becoming increasingly popular among B2B and B2C marketers, finds a pair of studies released in October. 84% of B2B marketers are planning to increase their content marketing over the next 12 months, reports Optify [download page], while 9 in 10 B2C and B2B marketers and agencies say they believe content marketing will become more important in the next year, according to Econsultancy. Both studies find that lead generation is a primary objective of content marketing activity for B2B marketers.Yet despite the importance attributed to content marketing and near-universal use 91% of Econsultancy respondents, just 38% of in-house marketer respondents both B2C and B2B said they had a defined content marketing strategy, and only 13% of agencies said their clients had one.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/direct\/content-marketing-getting-more-attention-b2b-sees-lead-gen-potential-23856\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Content Marketing Getting More Attention; B2B Sees Lead Gen Potential<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing is becoming increasingly popular among B2B and B2C marketers, finds a pair of studies released in October. 84% of B2B marketers are planning to increase their content marketing over the next 12 months, reports Optify [download page], while 9 in 10 B2C and B2B marketers and agencies say they believe content marketing will &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/10\/04\/content-marketing-getting-more-attention-b2b-sees-lead-gen-potential\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Content Marketing Getting More Attention; B2B Sees Lead Gen Potential<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4330","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4330"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4330\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}