As social media becomes increasingly used for customer engagement, social media users from around the world report a willingness to collaborate with companies they like in a variety of areas, finds InSites Consulting in a September 2012 report. Among those willing to help (who make up a large majority of the social media users surveyed), some 64% from 19 countries around the world report being interested in helping companies improve an existing product or service, and 64% are also interested in helping companies improve customer service. Other identified areas in which a majority of these respondents are interested in helping are in the development of a new product or service (59%), feedback on companies\u2019 overall strategies (52%), and feedback on companies\u2019 communication about the market (51%).<\/p>\n
via Social Media Users Willing to Collaborate With Brands<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" As social media becomes increasingly used for customer engagement, social media users from around the world report a willingness to collaborate with companies they like in a variety of areas, finds InSites Consulting in a September 2012 report. Among those willing to help (who make up a large majority of the social media users surveyed), … Continue reading Social Media Users Willing to Collaborate With Brands<\/span>