{"id":4260,"date":"2012-09-12T13:53:29","date_gmt":"2012-09-12T20:53:29","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4260"},"modified":"2012-09-12T13:53:29","modified_gmt":"2012-09-12T20:53:29","slug":"in-store-product-research-influences-most-smartphone-owners-decisions","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/09\/12\/in-store-product-research-influences-most-smartphone-owners-decisions\/","title":{"rendered":"In-Store Product Research Influences Most Smartphone Owners\u2019 Decisions"},"content":{"rendered":"<p>14% of American smartphone owners who have scanned or texted for product information while in-store say they made an unplanned purchase as a result, according to [download page] a September 2012 report from Vibes. Yet, an almost equal proportion (15%) report being dissuaded from making a purchase. Still, a plurality say that the product information they accessed made them feel better about the purchase they planned to make. Only 13% said the information had no impact on their decision.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/interactive\/in-store-product-research-influences-most-smartphone-owners-decisions-23300\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">In-Store Product Research Influences Most Smartphone Owners\u2019 Decisions<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>14% of American smartphone owners who have scanned or texted for product information while in-store say they made an unplanned purchase as a result, according to [download page] a September 2012 report from Vibes. Yet, an almost equal proportion (15%) report being dissuaded from making a purchase. Still, a plurality say that the product information &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/09\/12\/in-store-product-research-influences-most-smartphone-owners-decisions\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">In-Store Product Research Influences Most Smartphone Owners\u2019 Decisions<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4260","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4260"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4260\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}