{"id":4257,"date":"2012-09-12T13:53:00","date_gmt":"2012-09-12T20:53:00","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4257"},"modified":"2012-09-12T13:53:00","modified_gmt":"2012-09-12T20:53:00","slug":"message-overload-causes-mobile-users-to-unsubscribe-from-updates","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/09\/12\/message-overload-causes-mobile-users-to-unsubscribe-from-updates\/","title":{"rendered":"Message Overload Causes Mobile Users to Unsubscribe From Updates"},"content":{"rendered":"<p>The leading reason mobile phone users unsubscribe from mobile marketing updates is message overload, according to [download page] a September 2012 report from Vibes. Asked their top reasons for unsubscribing from updates, 69% of mobile phone users and 86% of \u201cshowroomers\u201d pointed to too many messages or updates. (Vibes describes a showroom shopper as one who uses a store\u2019s physical location as a showroom for products instead of a place of business.)<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/wp\/direct\/message-overload-causes-mobile-users-to-unsubscribe-from-updates-23330\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Message Overload Causes Mobile Users to Unsubscribe From Updates<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The leading reason mobile phone users unsubscribe from mobile marketing updates is message overload, according to [download page] a September 2012 report from Vibes. Asked their top reasons for unsubscribing from updates, 69% of mobile phone users and 86% of \u201cshowroomers\u201d pointed to too many messages or updates. (Vibes describes a showroom shopper as one &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/09\/12\/message-overload-causes-mobile-users-to-unsubscribe-from-updates\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Message Overload Causes Mobile Users to Unsubscribe From Updates<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4257","post","type-post","status-publish","format-standard","hentry","category-reading"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4257"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4257\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}