New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S. are using a combination of phones, tablets, computer and TVs to consume digital content.<\/p>\n
While each of these has a significant place in our consumption today, their real power lies in how they are used together \u2014 in combination, 90% of all of our media consumption, or 4.4 hours per day, is happening across all four (which doesn\u2019t leave much room for paper-based books and publications; or for radio). This not only has implications for how content is designed, but also for how companies like Google will continue to hedge their bets across all four screens.<\/p>\n
via If Content Is King, Multiscreen Is The Queen, Says New Google Study | TechCrunch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S. are using a combination of phones, tablets, computer and TVs to consume digital content. While each of these has a significant place in our consumption today, their real … Continue reading If Content Is King, Multiscreen Is The Queen, Says New Google Study | TechCrunch<\/span>