{"id":4225,"date":"2012-09-07T09:53:39","date_gmt":"2012-09-07T16:53:39","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4225"},"modified":"2012-09-07T09:53:39","modified_gmt":"2012-09-07T16:53:39","slug":"most-companies-say-social-medias-impact-tough-to-measure","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/09\/07\/most-companies-say-social-medias-impact-tough-to-measure\/","title":{"rendered":"Most Companies Say Social Media\u2019s Impact Tough to Measure"},"content":{"rendered":"<p>econsultancy-measuring-social-media-impact-sept2012.pngWhile roughly three-quarters of companies agree that measuring the impact of social media activity is very important, more than 7 in 10 also agree that measuring the impact of social media marketing is very difficult. Indeed, just over one-third of companies report having clear objectives for their social media activity, and only a minority measure performance against social media objectives, according to [download page] a September 2012 report from Econsultancy, produced in partnership with Adobe.<\/p>\n<p>via <a href=\"http:\/\/www.marketingcharts.com\/direct\/most-companies-finding-social-medias-impact-tough-to-measure-23213\/?utm_campaign=newsletter&amp;utm_source=mc&amp;utm_medium=textlink\">Most Companies Say Social Media\u2019s Impact Tough to Measure<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>econsultancy-measuring-social-media-impact-sept2012.pngWhile roughly three-quarters of companies agree that measuring the impact of social media activity is very important, more than 7 in 10 also agree that measuring the impact of social media marketing is very difficult. Indeed, just over one-third of companies report having clear objectives for their social media activity, and only a minority measure &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/09\/07\/most-companies-say-social-medias-impact-tough-to-measure\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Most Companies Say Social Media\u2019s Impact Tough to Measure<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4225","post","type-post","status-publish","format-standard","hentry","category-stats"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4225"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4225\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}