Everyone is talking about content. Googling the phrase \u201ccontent strategy\u201d retrieves almost 50 million results \u2014 a clear indicator that interest in content is very much in the zeitgeist. By the time you read this, I expect that number will have grown even higher.<\/p>\n
But I also suspect that the substance of the talk would be quite different if content were truly respected. I believe this because the way we talk about content is beginning to sound a lot like the way we talk about money.<\/p>\n
via Content: A Blessing, A Bubble, A Burden | Smashing Magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Everyone is talking about content. Googling the phrase \u201ccontent strategy\u201d retrieves almost 50 million results \u2014 a clear indicator that interest in content is very much in the zeitgeist. By the time you read this, I expect that number will have grown even higher. But I also suspect that the substance of the talk would … Continue reading Content: A Blessing, A Bubble, A Burden | Smashing Magazine<\/span>