{"id":4201,"date":"2012-08-22T11:05:22","date_gmt":"2012-08-22T18:05:22","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4201"},"modified":"2012-08-22T11:05:22","modified_gmt":"2012-08-22T18:05:22","slug":"product-videos-nudge-apparel-shoppers-toward-register-emarketer","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/08\/22\/product-videos-nudge-apparel-shoppers-toward-register-emarketer\/","title":{"rendered":"Product Videos Nudge Apparel Shoppers Toward Register &#8211; eMarketer"},"content":{"rendered":"<p>Video ads encourage purchase decisions more than radio, TV or print<\/p>\n<p>The effect of online video on the purchase cycle appears to be strengthening, particularly in the apparel sector. According to a study conducted by Google and Compete, four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online.<\/p>\n<p>via <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1009290&amp;ecid=a6506033675d47f881651943c21c5ed4\">Product Videos Nudge Apparel Shoppers Toward Register &#8211; eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video ads encourage purchase decisions more than radio, TV or print The effect of online video on the purchase cycle appears to be strengthening, particularly in the apparel sector. According to a study conducted by Google and Compete, four in 10 online shoppers visited a store or retailer website as a result of watching apparel &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/08\/22\/product-videos-nudge-apparel-shoppers-toward-register-emarketer\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Product Videos Nudge Apparel Shoppers Toward Register &#8211; eMarketer<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4201","post","type-post","status-publish","format-standard","hentry","category-video"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4201"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4201\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}