Increasing numbers of baby boomers own smartphones and have accounts on social networks. But headlines that herald such developments can create a misleading impression about the underlying story, according to eMarketer\u2019s new report, \u201cBaby Boomers and the Digital Life: From Pioneers to Laggards.\u201d \u201cAmid gains, boomers especially older ones still tend to be less digitally engaged than younger people.\u201dWhile a majority of boomers go online on a typical day, according to the Pew Internet & American Life Project, it\u2019s not the landslide one finds among younger adults. \u201cMarketers can safely assume they\u2019ll find most 20-somethings online on a typical day. They shouldn\u2019t have the same assurance about boomers,\u201d said eMarketer.<\/p>\n
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