Brand journalism is storytelling meant to draw readers to a company\u2019s field of expertise, without laying on the hard sell.<\/p>\n
Familiar examples include the cocktails-and-recipes magazines you might pick up at the liquor store, or inflight magazines on airplanes that report from exotic destinations.<\/p>\n
But the digital age has given brand journalism a new urgency. It\u2019s becoming a force that could shape the way all of us receive our information.<\/p>\n
via Is that an ad or a news story \u2013 and does it matter which? – The Globe and Mail<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Brand journalism is storytelling meant to draw readers to a company\u2019s field of expertise, without laying on the hard sell. Familiar examples include the cocktails-and-recipes magazines you might pick up at the liquor store, or inflight magazines on airplanes that report from exotic destinations. But the digital age has given brand journalism a new urgency. … Continue reading Is that an ad or a news story \u2013 and does it matter which? – The Globe and Mail<\/span>