To the uninitiated, Reddit looks like a mess \u2014 text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless \u2014 at worst, totally random.But spend some quality time with \u201cThe Front Page of the Internet,\u201d and you\u2019ll find it\u2019s an essential resource, a self-correcting marketplace of ideas that\u2019s nearly impervious to marketers.Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are \u201cupvoted,\u201d and those deemed unworthy are \u201cdownvoted.\u201d This determines a post\u2019s position on the site, and items that hit the front page are seen by hundreds of thousands of people consequently, sending boatloads of traffic to the linked website.<\/p>\n
via Reddit: A Beginner’s Guide<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" To the uninitiated, Reddit looks like a mess \u2014 text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless \u2014 at worst, totally random.But spend some quality time with \u201cThe Front Page of the Internet,\u201d and you\u2019ll find it\u2019s an essential resource, a self-correcting marketplace of ideas that\u2019s nearly impervious to marketers.Simply put, … Continue reading Reddit: A Beginner’s Guide<\/span>