If you work anywhere near media, you’ll want to take a long look at this graph. It tells you where Americans direct our attention (in BLUE) and where advertisers pay money to capture our attention (in RED).<\/p>\n
— Takeaway #1: We still love TV.<\/p>\n
— Takeaway #2: Advertisers still love print.<\/p>\n
— Takeaway #3: Audiences move faster than advertisers.<\/p>\n
According to this chart — adapted from a Mary Meeker slideshow excerpted by Bill Gross — we spend more time engaging with mobile devices than reading print. But print publications still get 25-times more ad money than mobile. Either the eyeballs are moving faster than the advertisers, who will eventually stop paying for print … or the ad teams don’t think a minute spent around mobile ads is worth a minute spend around print ads. Those aren’t mutually exclusive.<\/p>\n
We can take this chart in a lot of directions. Could print see another mass exodus of money? Is mobile advertising about to explode?<\/p>\n
via Business – Derek Thompson – This Graph Is Disastrous for Print and Great for Facebook\u2014or the Opposite! – The Atlantic<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" If you work anywhere near media, you’ll want to take a long look at this graph. It tells you where Americans direct our attention (in BLUE) and where advertisers pay money to capture our attention (in RED). — Takeaway #1: We still love TV. — Takeaway #2: Advertisers still love print. — Takeaway #3: Audiences … Continue reading Business – Derek Thompson – This Graph Is Disastrous for Print and Great for Facebook\u2014or the Opposite! – The Atlantic<\/span>