{"id":4019,"date":"2012-05-30T18:16:49","date_gmt":"2012-05-31T01:16:49","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=4019"},"modified":"2012-05-30T18:16:49","modified_gmt":"2012-05-31T01:16:49","slug":"ibm-study-if-you-dont-have-a-social-ceo-youre-going-to-be-less-competitive-forbes","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/05\/30\/ibm-study-if-you-dont-have-a-social-ceo-youre-going-to-be-less-competitive-forbes\/","title":{"rendered":"IBM Study: If You Don&#8217;t Have a Social CEO, You&#8217;re Going to be Less Competitive &#8211; Forbes"},"content":{"rendered":"<p>The list of the world\u2019s CEOs regularly includes celebrities, billionaires, big egos, risk takers, and failures. What it does not include are social media experts; but that\u2019s about to change. When IBM (NYSE: IBM) conducted its study of 1709 CEOs around the world, they found only 16% of them participating in social media. But their analysis shows that the percentage will likely grow to 57% within 5 years.<\/p>\n<p>Why? because CEOs are beginning to recognize that using email and the phone to get the message out isn\u2019t sufficient anymore.<\/p>\n<p>via <a href=\"http:\/\/www.forbes.com\/sites\/markfidelman\/2012\/05\/22\/ibm-study-if-you-dont-have-a-social-ceo-youre-going-to-be-less-competitive\/\">IBM Study: If You Don&#8217;t Have a Social CEO, You&#8217;re Going to be Less Competitive &#8211; Forbes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The list of the world\u2019s CEOs regularly includes celebrities, billionaires, big egos, risk takers, and failures. What it does not include are social media experts; but that\u2019s about to change. When IBM (NYSE: IBM) conducted its study of 1709 CEOs around the world, they found only 16% of them participating in social media. But their &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/05\/30\/ibm-study-if-you-dont-have-a-social-ceo-youre-going-to-be-less-competitive-forbes\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">IBM Study: If You Don&#8217;t Have a Social CEO, You&#8217;re Going to be Less Competitive &#8211; Forbes<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-4019","post","type-post","status-publish","format-standard","hentry","category-client-related"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=4019"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/4019\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=4019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=4019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=4019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}