{"id":3999,"date":"2012-05-10T09:39:18","date_gmt":"2012-05-10T16:39:18","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=3999"},"modified":"2012-05-10T09:39:18","modified_gmt":"2012-05-10T16:39:18","slug":"why-the-atlantic-no-longer-cares-about-seo","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/05\/10\/why-the-atlantic-no-longer-cares-about-seo\/","title":{"rendered":"Why &#8216;The Atlantic&#8217; No Longer Cares About SEO"},"content":{"rendered":"<p>\u201cSixteen months ago we received the same number of monthly referrals from search as social. Now 40% of traffic comes from social media,\u201d Scott Havens, senior vice president of finance and digital operations at The Atlantic Media Company, said in a phone conversation ahead of his on-stage interview at our Mashable Connect conference in Orlando, Fla. last weekend. \u201cTruly [our writers] are not really thinking about SEO anymore. Now it\u2019s about how we can spin a story so that it goes viral.\u201d<\/p>\n<p>via <a href=\"http:\/\/mashable.com\/2012\/05\/09\/the-atlantic-social-over-seo-strategy\/?WT.mc_id=en_my_stories&amp;utm_campaign=My%2BStories&amp;utm_medium=email&amp;utm_source=newsletter\">Why &#8216;The Atlantic&#8217; No Longer Cares About SEO<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSixteen months ago we received the same number of monthly referrals from search as social. Now 40% of traffic comes from social media,\u201d Scott Havens, senior vice president of finance and digital operations at The Atlantic Media Company, said in a phone conversation ahead of his on-stage interview at our Mashable Connect conference in Orlando, &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/05\/10\/why-the-atlantic-no-longer-cares-about-seo\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Why &#8216;The Atlantic&#8217; No Longer Cares About SEO<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-3999","post","type-post","status-publish","format-standard","hentry","category-journalism"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=3999"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3999\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=3999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=3999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=3999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}