The Washington Post was the first publication to experiment with a “frictionless” social reader app, which launched last year. If you use Facebook you’ve probably come across it: it manifests as a clustered list of stories that are almost completely unrelated except for the fact that they all come from the same publication.<\/p>\n
If you decide to click on a link it doesn’t take you to the story. Instead, it shunts you over to a signup screen for Social Reader, which you have to accept if you want to make it through to the site. This forceful behavior is how the Post’s reader app gained tens of millions of users in a few short months; it’s also how, as Jeff Bercovici at Forbes pointed out this morning, the Washington Post seems to have worn its readers \u2014 or Facebook \u2014 out. They’re annoyed, and they’re quitting in droves:<\/p>\n
via Facebook Social Readers Are All Collapsing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" The Washington Post was the first publication to experiment with a “frictionless” social reader app, which launched last year. If you use Facebook you’ve probably come across it: it manifests as a clustered list of stories that are almost completely unrelated except for the fact that they all come from the same publication. If you … Continue reading Facebook Social Readers Are All Collapsing<\/span>