Barriers to entryOnline contests have earned a permanent spot in the social media super bowl, especially in attracting the 90% of lurkers who don\u2019t engage with you but know exactly what your brand is up to. By giving them a compelling incentive to engage with you through prizes, freebies, vacation pacakages and\/or unique experiences, contests and sweepstakes do offer a reason for brand engagement. Whether its meaningful or not is a topic for a different blog post. My post today is inspired by a #PRSADIConf session I attended last week called \u201cYou May Already Have Won: How to run a winning online contest?\u201d presented by Sandra Fathi, President, Affect Public Relations and Ben Pickering, CEO, Strutta, an interactive promotions company that helps businesses manage online contests.<\/p>\n
via Six Key Questions to Ask before Launching Online Contests #PRSADIConf \u2013 The Buzz Bin<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Barriers to entryOnline contests have earned a permanent spot in the social media super bowl, especially in attracting the 90% of lurkers who don\u2019t engage with you but know exactly what your brand is up to. By giving them a compelling incentive to engage with you through prizes, freebies, vacation pacakages and\/or unique experiences, contests … Continue reading Six Key Questions to Ask before Launching Online Contests #PRSADIConf \u2013 The Buzz Bin<\/span>