Measuring the value of social media has been a challenge for marketers. And with good reason: it\u2019s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper\u2019s journey, it’s not always easy to determine which social channels actually drive value for your business and which tactics are most effective.<\/p>\n
But as the social industry matures, marketers and web analysts need true outcome-oriented reports. After all, although social is growing in popularity, brand websites – not social networks – remain the place where people most often purchase or convert.<\/p>\n
via Capturing The Value Of Social Media Using Google Analytics – Analytics Blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Measuring the value of social media has been a challenge for marketers. And with good reason: it\u2019s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper\u2019s journey, it’s not always easy to determine … Continue reading Capturing The Value Of Social Media Using Google Analytics – Analytics Blog<\/span>