{"id":3854,"date":"2012-04-09T13:02:52","date_gmt":"2012-04-09T20:02:52","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=3854"},"modified":"2012-04-09T13:02:52","modified_gmt":"2012-04-09T20:02:52","slug":"marketers-struggle-to-link-digital-data-to-big-data-picture-emarketer","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/04\/09\/marketers-struggle-to-link-digital-data-to-big-data-picture-emarketer\/","title":{"rendered":"Marketers Struggle to Link Digital Data to \u2018Big Data\u2019 Picture &#8211; eMarketer"},"content":{"rendered":"<p>Marketers are abuzz over \u201cBig Data\u201d for its promise to deliver a more complete understanding of each customer, who can then be targeted with advertising tailored exactly to the individual.<\/p>\n<p>But according to February 2012 research from Columbia Business School\u2019s Center on Global Brand Leadership and the New York American Marketing Association (NYAMA), organizational hurdles and barriers to data implementation were some of the biggest challenges to Big Data integration.<\/p>\n<p>via <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1008909&amp;ecid=a6506033675d47f881651943c21c5ed4\">Marketers Struggle to Link Digital Data to \u2018Big Data\u2019 Picture &#8211; eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers are abuzz over \u201cBig Data\u201d for its promise to deliver a more complete understanding of each customer, who can then be targeted with advertising tailored exactly to the individual. But according to February 2012 research from Columbia Business School\u2019s Center on Global Brand Leadership and the New York American Marketing Association (NYAMA), organizational hurdles &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/04\/09\/marketers-struggle-to-link-digital-data-to-big-data-picture-emarketer\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Marketers Struggle to Link Digital Data to \u2018Big Data\u2019 Picture &#8211; eMarketer<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3854","post","type-post","status-publish","format-standard","hentry","category-stats"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=3854"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3854\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=3854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=3854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=3854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}