{"id":3833,"date":"2012-04-08T22:46:06","date_gmt":"2012-04-09T05:46:06","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=3833"},"modified":"2012-04-08T22:46:06","modified_gmt":"2012-04-09T05:46:06","slug":"4-ways-to-rethink-the-press-release","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/04\/08\/4-ways-to-rethink-the-press-release\/","title":{"rendered":"4 Ways to Rethink the Press Release"},"content":{"rendered":"<p>What\u2019s so encouraging about this trend is that it isn\u2019t exclusive to corporate behemoths. To the contrary, smaller companies can leverage blog-centric communications with great success. Here are four examples of those that do it well.<\/p>\n<p>via <a href=\"http:\/\/mashable.com\/2012\/04\/06\/press-release-blog-lessons-alternative\/?WT.mc_id=en_my_stories&amp;utm_campaign=My%2BStories&amp;utm_medium=email&amp;utm_source=newsletter\">4 Ways to Rethink the Press Release<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s so encouraging about this trend is that it isn\u2019t exclusive to corporate behemoths. To the contrary, smaller companies can leverage blog-centric communications with great success. Here are four examples of those that do it well. via 4 Ways to Rethink the Press Release.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3833","post","type-post","status-publish","format-standard","hentry","category-pr"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=3833"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3833\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=3833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=3833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=3833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}