Different brands have different challenges when it comes to customer acquisition: \u201cIf you\u2019re our customer, you\u2019ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,\u201d says Lisa D\u2019Aromando, social media community manager at Equinox. Whether you\u2019re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web.<\/p>\n
via 6 Ways to Acquire New Customers via Social Media<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Different brands have different challenges when it comes to customer acquisition: \u201cIf you\u2019re our customer, you\u2019ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,\u201d says Lisa D\u2019Aromando, social media community manager at Equinox. Whether you\u2019re … Continue reading 6 Ways to Acquire New Customers via Social Media<\/span>