Digital agency Beyond released the study for Social Media Week, along with the below infographic. Beyond makes six predictions about where sharing is headed based on the responses of 2,000 social media users in the U.S. and UK, between ages 16 and 40, who are active on either Twitter, Facebook or Google+. Among those users, 98% were active on Facebook, 60% of whom log in several times daily.<\/p>\n
First, sharing to selective lists \u2014 the Google+ Circles model \u2014 is on the rise. While only 40% of social media users have grouped their friends and followers into lists, the concept appeals to 62% of users.<\/p>\n
Second, frictionless sharing \u2014 Spotify songs shared to Facebook, for example \u2014 is on the rise. Some 67% of social media users have allowed an app to post to their profile, listened to a song that was automatically shared to their profile or read an article that was automatically shared to their profile.<\/p>\n
Third, discounts and giveaways will spur sharing of branded content. People are more willing to share content if there are incentives. Some 60% of social media users say they would opt to post about a product or service if they were offered a discount or deal.<\/p>\n
via The Future of Sharing on Facebook, Twitter and Google+<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Digital agency Beyond released the study for Social Media Week, along with the below infographic. Beyond makes six predictions about where sharing is headed based on the responses of 2,000 social media users in the U.S. and UK, between ages 16 and 40, who are active on either Twitter, Facebook or Google+. Among those users, … Continue reading The Future of Sharing on Facebook, Twitter and Google+<\/span>