{"id":3716,"date":"2012-02-14T12:07:10","date_gmt":"2012-02-14T19:07:10","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=3716"},"modified":"2012-02-14T12:07:10","modified_gmt":"2012-02-14T19:07:10","slug":"multichannel-campaigns-increase-reach-branding-potential","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/02\/14\/multichannel-campaigns-increase-reach-branding-potential\/","title":{"rendered":"Multichannel Campaigns Increase Reach, Branding Potential"},"content":{"rendered":"<p>But as media multitasking has become a common way for people to cram more media minutes into the day, multichannel marketers are finding reach alone is no longer as effective. To compete for consumers\u2019 time and divided attention, brands must also find ways to better resonate with their audiences<\/p>\n<p>via <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1008839&amp;ecid=a6506033675d47f881651943c21c5ed4\">Multichannel Campaigns Increase Reach, Branding Potential &#8211; eMarketer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>But as media multitasking has become a common way for people to cram more media minutes into the day, multichannel marketers are finding reach alone is no longer as effective. To compete for consumers\u2019 time and divided attention, brands must also find ways to better resonate with their audiences via Multichannel Campaigns Increase Reach, Branding &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/02\/14\/multichannel-campaigns-increase-reach-branding-potential\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Multichannel Campaigns Increase Reach, Branding Potential<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3716","post","type-post","status-publish","format-standard","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=3716"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3716\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=3716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=3716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=3716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}