{"id":3697,"date":"2012-02-06T13:51:53","date_gmt":"2012-02-06T20:51:53","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=3697"},"modified":"2012-02-06T13:51:53","modified_gmt":"2012-02-06T20:51:53","slug":"employers-and-brands-use-gaming-to-gauge-engagement","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/02\/06\/employers-and-brands-use-gaming-to-gauge-engagement\/","title":{"rendered":"Employers and Brands Use Gaming to Gauge Engagement"},"content":{"rendered":"<p>\u201cWhy not call it a new kind of analytics?\u201d says Professor Bogost, a founding partner at Persuasive Games, a firm that designs video games for education and activism. \u201cCompanies could say, \u2018Well, we are offering you a new program in which we watch your every move and make decisions about our advertising based on the things we see you do.\u2019 \u201d<\/p>\n<p>via <a href=\"http:\/\/www.nytimes.com\/2012\/02\/05\/business\/employers-and-brands-use-gaming-to-gauge-engagement.html?_r=2&amp;pagewanted=all\">Employers and Brands Use Gaming to Gauge Engagement &#8211; NYTimes.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhy not call it a new kind of analytics?\u201d says Professor Bogost, a founding partner at Persuasive Games, a firm that designs video games for education and activism. \u201cCompanies could say, \u2018Well, we are offering you a new program in which we watch your every move and make decisions about our advertising based on the &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/02\/06\/employers-and-brands-use-gaming-to-gauge-engagement\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Employers and Brands Use Gaming to Gauge Engagement<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3697","post","type-post","status-publish","format-standard","hentry","category-trends"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=3697"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3697\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=3697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=3697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=3697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}