The bad news from Webtrends, however: Facebook\u2019s GraphRank algorithm filters out content from brand pages that doesn\u2019t engage users, and posts using language such as \u201cpercent off,\u201d \u201ccoupon,\u201d and \u201csale\u201d result in the lowest engagement levels, leaving them in danger of being filtered out of users\u2019 news feeds.<\/p>\n
This prompted the company to create the Sociability Index, which examines click-through rates and cost per click to determine what type of content is \u201cfun to talk about.\u201d<\/p>\n
One tip from Webtrends is:<\/p>\n
Industries with low Sociability Index ratings need to carefully consider their ad topic in order to gain better CTR. For instance, if an insurance company sponsors a big football game, an ad for fans that highlights the game will prove better CTR than if the ad is directly selling insurance.<\/p>\n
via How To Get More Clicks On Facebook: Make It Fun<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" The bad news from Webtrends, however: Facebook\u2019s GraphRank algorithm filters out content from brand pages that doesn\u2019t engage users, and posts using language such as \u201cpercent off,\u201d \u201ccoupon,\u201d and \u201csale\u201d result in the lowest engagement levels, leaving them in danger of being filtered out of users\u2019 news feeds. This prompted the company to create the … Continue reading How To Get More Clicks On Facebook: Make It Fun<\/span>