The use of internal social media within organizations is significantly increasing as C-level executives are recognizing the power internal social media can bring to their bottom line.<\/p>\n
To better understand the value of social media in the workplace, APCO Worldwide and Gagen MacDonald recently surveyed 1,000 U.S. employees, and built a model that quantifies the factors that characterize effective programs and the impact those programs have on the bottom line.<\/p>\n
Some significant findings include:<\/p>\n
58% of employees would rather work at a company that uses ISM effectively, and 86% would refer others for employment<\/p>\n
60% of employees say use of internal social media demonstrates innovation<\/p>\n
61% of employees say their companies’ social media tools help them collaborate<\/p>\n
39% of employees are more likely to recommend their company\u2019s products and services<\/p>\n
60% of employees are more likely to support their company when in crisis, and 67% are more likely to support the company\u2019s public policy priorities<\/p>\n
via APCO Worldwide :: Internal Social Media<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" The use of internal social media within organizations is significantly increasing as C-level executives are recognizing the power internal social media can bring to their bottom line. To better understand the value of social media in the workplace, APCO Worldwide and Gagen MacDonald recently surveyed 1,000 U.S. employees, and built a model that quantifies the … Continue reading APCO Worldwide :: Internal Social Media<\/span>