{"id":3672,"date":"2012-02-01T11:07:54","date_gmt":"2012-02-01T18:07:54","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=3672"},"modified":"2012-02-01T11:07:54","modified_gmt":"2012-02-01T18:07:54","slug":"rims-twitter-campaign-goes-horribly-wrong-bebold","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/02\/01\/rims-twitter-campaign-goes-horribly-wrong-bebold\/","title":{"rendered":"RIM&#8217;s Twitter Campaign Goes Horribly Wrong #BeBold"},"content":{"rendered":"<p>RIM&#8217;s latest marketing campaign is based around a squad of cartoon characters called the Bold Team, accompanied by the #BeBold hashtag on Twitter. It wasn&#8217;t a good idea.<\/p>\n<p>Why? Because the campaign is blowing up in RIM&#8217;s face. Spectacularly.<\/p>\n<p>via <a href=\"http:\/\/www.businessinsider.com\/rims-twitter-campaign-goes-horribly-wrong-bebold-2012-1\">RIM&#8217;s Twitter Campaign Goes Horribly Wrong #BeBold<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RIM&#8217;s latest marketing campaign is based around a squad of cartoon characters called the Bold Team, accompanied by the #BeBold hashtag on Twitter. It wasn&#8217;t a good idea. Why? Because the campaign is blowing up in RIM&#8217;s face. Spectacularly. via RIM&#8217;s Twitter Campaign Goes Horribly Wrong #BeBold.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-3672","post","type-post","status-publish","format-standard","hentry","category-crisis"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=3672"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3672\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=3672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=3672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=3672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}