{"id":3659,"date":"2012-01-31T10:28:24","date_gmt":"2012-01-31T17:28:24","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=3659"},"modified":"2012-01-31T10:28:24","modified_gmt":"2012-01-31T17:28:24","slug":"5-lessons-from-coca-colas-new-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/01\/31\/5-lessons-from-coca-colas-new-content-marketing-strategy\/","title":{"rendered":"5 Lessons from Coca Cola’s New Content Marketing Strategy"},"content":{"rendered":"

Creative excellence has always been at the heart of Coca Cola\u2019s advertising and they have decided that content is now the key to marketing in the 21st century on a social web.<\/p>\n

Content for Coca Cola is is now the \u201cMatter\u201d and \u201cSubstance\u201d of \u201cBrand Engagement\u201d<\/p>\n

So what can we learn from Coca Cola\u2019s new marketing strategy?<\/p>\n

via 5 Lessons from Coca Cola’s New Content Marketing Strategy | Jeffbullas’s Blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Creative excellence has always been at the heart of Coca Cola\u2019s advertising and they have decided that content is now the key to marketing in the 21st century on a social web. Content for Coca Cola is is now the \u201cMatter\u201d and \u201cSubstance\u201d of \u201cBrand Engagement\u201d So what can we learn from Coca Cola\u2019s new … Continue reading 5 Lessons from Coca Cola’s New Content Marketing Strategy<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-3659","post","type-post","status-publish","format-standard","hentry","category-community-management"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=3659"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3659\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=3659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=3659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=3659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}