You\u2019ve spent all year writing and sharing great content. And from time to time, you check to see how your posts perform. But when you look at that report\u2014whether it\u2019s in bit.ly, Google Analytics, or your social media management tool of choice\u2014how do you interpret it? Is 100 clicks good? Is 1,000 clicks good?If you don\u2019t frame your performance correctly, your boss won\u2019t recognize your impact. If you want to demonstrate success, you need to go further than simply reporting on the raw traffic you drove.Fortunately, demonstrating your success can be easy. Just follow these three steps: Measure the right stuff Know how you stand up to your peers Choose outliers to tell a story<\/p>\n
via Benchmarking Your Social Performance | Social Media Explorer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" You\u2019ve spent all year writing and sharing great content. And from time to time, you check to see how your posts perform. But when you look at that report\u2014whether it\u2019s in bit.ly, Google Analytics, or your social media management tool of choice\u2014how do you interpret it? Is 100 clicks good? Is 1,000 clicks good?If you … Continue reading Benchmarking Your Social Performance<\/span>