{"id":3642,"date":"2012-01-26T15:27:24","date_gmt":"2012-01-26T22:27:24","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=3642"},"modified":"2012-01-26T15:27:24","modified_gmt":"2012-01-26T22:27:24","slug":"mcdonalds-twitter-campaign-goes-horribly-wrong-mcdstories","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/01\/26\/mcdonalds-twitter-campaign-goes-horribly-wrong-mcdstories\/","title":{"rendered":"McDonald’s Twitter Campaign Goes Horribly Wrong #McDStories"},"content":{"rendered":"

A twitter campaign by McDonald’s backfired when people started sharing the wrong kind of #McDStories (via @bored2tears).<\/p>\n

McDonald’s kicked things off on Thursday with the hashtag #MeetTheFarmers, in a campaign meant to draw attention to the brand’s guarantee of fresh produce.<\/p>\n

Later in the day, however, the burger company used a dangerously vague hashtag: “When u make something w\/ pride, people can taste it,” McD potato supplier #McDstories<\/p>\n

via McDonald’s Twitter Campaign Goes Horribly Wrong #McDStories<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

A twitter campaign by McDonald’s backfired when people started sharing the wrong kind of #McDStories (via @bored2tears). McDonald’s kicked things off on Thursday with the hashtag #MeetTheFarmers, in a campaign meant to draw attention to the brand’s guarantee of fresh produce. Later in the day, however, the burger company used a dangerously vague hashtag: “When … Continue reading McDonald’s Twitter Campaign Goes Horribly Wrong #McDStories<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-3642","post","type-post","status-publish","format-standard","hentry","category-crisis"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=3642"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3642\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=3642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=3642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=3642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}