The editorial board of New Jersey\u2019s largest newspaper, The (Newark, N.J.) Star-Ledger, has taken to a new story form to express its point of views: the animatorial.<\/p>\n
It\u2019s an editorial that\u2019s in animated video form. The result is amusing, hilarious and a surprisingly effective storytelling method.<\/p>\n
The production values are pretty corny. It\u2019s cheesy text-to-speech animated figures on a real-life background. But the story (in this case about toll hikes) is told in a way that anyone can understand. It speaks to the viewer more than a traditional text-based editorial would.<\/p>\n
For a video to be an effective storytelling tool, it need not have tons of bells and whistles. Instead, it needs to be well-written and understandable. And that\u2019s exactly what these animatorials are.<\/p>\n
via New Jersey Newspaper Animates Editorials – 10,000 Words<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" The editorial board of New Jersey\u2019s largest newspaper, The (Newark, N.J.) Star-Ledger, has taken to a new story form to express its point of views: the animatorial. It\u2019s an editorial that\u2019s in animated video form. The result is amusing, hilarious and a surprisingly effective storytelling method. The production values are pretty corny. It\u2019s cheesy text-to-speech … Continue reading New Jersey Newspaper Animates Editorials<\/span>