Once you get into other fields, though, things get murkier \u2014 and Google+ pages are the murkiest yet. Every proper name can be immediately associated with a Google+ profile. Likewise, in Search Plus every brand name of any and all companies, including news and media companies, will direct users to a Google+ page at both the top center and top right of the screen. That\u2019s almost everything we search for.<\/p>\n
Because of Google\u2019s dominant position in search, it won\u2019t matter if you or the company you work for enjoy Google+ or prefer its services to its competitors. It won\u2019t matter if you never log in to a Google account to browse the web, use a different search engine, or always flip the switch on your own Google search results to \u201cuniversal.\u201d There will be a tremendous incentive to manage your Google profile, to keep it up to date, and to ensure that the material it displays presents us in a favorable light. That in turn means more users, more time spent on site, and a more competitive position for Google+ relative to Twitter and Facebook.<\/p>\n
via Dirty Little Secrets: The Trouble With Social Search | Epicenter | Wired.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Once you get into other fields, though, things get murkier \u2014 and Google+ pages are the murkiest yet. Every proper name can be immediately associated with a Google+ profile. Likewise, in Search Plus every brand name of any and all companies, including news and media companies, will direct users to a Google+ page at both … Continue reading Dirty Little Secrets: The Trouble With Social Search | Epicenter | Wired.com<\/span>