{"id":3549,"date":"2012-01-17T17:20:49","date_gmt":"2012-01-18T00:20:49","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=3549"},"modified":"2012-01-17T17:20:49","modified_gmt":"2012-01-18T00:20:49","slug":"our-google-conundrum","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/01\/17\/our-google-conundrum\/","title":{"rendered":"Our Google+ Conundrum"},"content":{"rendered":"<p>But if that\u2019s how the world of Google works now, that means it\u2019s very important that you tend your Google+ pages, so that you rank well in Google search. Google has pretty much gamed its own search engine to insure Google+ will succeed.<\/p>\n<p>This is what happens when you tell your entire staff that your salary depends on winning in social.<\/p>\n<p>Now, this presents us all a conundrum. If a large percentage of people are logged into Google and\/or Google+ when they are searching for stuff, that means Google+ pages are going to rank well for those people. Hence, I really have no choice but to play Google\u2019s game, and tend to my Google+ page, be I a brand, a person, a small business\u2026. are you getting the picture here? If you decide to NOT play on Google+, you will, in essence, be devalued in Google search, at least for the percentage of people who are logged in whilst using Google.<\/p>\n<p>I dunno. This strikes me as wrong. I\u2019ve spent nearly ten years building this site, Searchblog, and it has tens of thousands of inbound links, six thousand posts, nearly 30,000 comments, etc., etc. But if you are logged into Google+ and search for me, you\u2019re going to get my Google+ profile first.<\/p>\n<p>Seems a bit off. Seems like Google is taking the first click away from me and directing it to a Google service.<\/p>\n<p>Now, if I decide to protest this, and delete my Google+ account, I better pray no one else named John Battelle creates a Google+ account, or they will rank ahead of me. And while Battelle is a pretty unique name, there are actually quite a few of us out there. Imagine if my name was John Kelly? Or Joe Smith?<\/p>\n<p>Yikes. Quite a conundrum.<\/p>\n<p>via <a href=\"http:\/\/battellemedia.com\/archives\/2012\/01\/our-google-conundrum.php\">Our Google+ Conundrum | John Battelle&#8217;s Search Blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>But if that\u2019s how the world of Google works now, that means it\u2019s very important that you tend your Google+ pages, so that you rank well in Google search. Google has pretty much gamed its own search engine to insure Google+ will succeed. This is what happens when you tell your entire staff that your &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/01\/17\/our-google-conundrum\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Our Google+ Conundrum<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,26],"tags":[],"class_list":["post-3549","post","type-post","status-publish","format-standard","hentry","category-google-2","category-seo"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=3549"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3549\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=3549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=3549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=3549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}