You already know that social networking sites have been getting huge around the world, but an annual report out today from comScore shows what exactly is going at a wonderful new level of detail, with surprises for even long-time industry watchers like me.<\/p>\n
1 in every 5 minutes of time online is now being spent on social networking sites, up from a mere 6% in early 2007. The sites, led by Facebook, now reach 82% of the world\u2019s internet-using population \u2014 about 1.2 billion people in total. This growth is happening across countries, with 41 of the 43 countries that the web measurement firm tracks showing penetration of 85% or more.<\/p>\n
Within these big numbers, though, all sorts of differences emerge. People in Latin America spend an especially large portion of their time online on sites like Facebook and Twitter \u2014 28%, or 7.6 hours per month. That\u2019s much less the case in Asia, where it\u2019s 11% and less than 3 hours per month. Those are broad averages, and full of anomalies. The Philippines, for example, is actually the most socially networked country in the world, with 43% of users time going to these services, and above 8.7 hours.<\/p>\n
via ComScore\u2019s 2011 Social Report: Facebook Leading, Microblogging Growing, World Connecting | TechCrunch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" You already know that social networking sites have been getting huge around the world, but an annual report out today from comScore shows what exactly is going at a wonderful new level of detail, with surprises for even long-time industry watchers like me. 1 in every 5 minutes of time online is now being spent … Continue reading ComScore\u2019s 2011 Social Report: Facebook Leading, Microblogging Growing, World Connecting | TechCrunch<\/span>