{"id":3251,"date":"2012-01-02T06:50:05","date_gmt":"2012-01-02T13:50:05","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=3251"},"modified":"2012-01-02T06:50:05","modified_gmt":"2012-01-02T13:50:05","slug":"google-will-change-web-marketing-in-2012","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2012\/01\/02\/google-will-change-web-marketing-in-2012\/","title":{"rendered":"Google Will Change Web Marketing in 2012"},"content":{"rendered":"<p>Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn&#8217;t need to own all of the information in the world, but does own the methods of accessing that information \u2014 as well as the ability to advertise to people who use that access.<\/p>\n<p>via <a href=\"http:\/\/blogs.hbr.org\/cs\/2011\/12\/google_will_change_web_marketi.html\">Google Will Change Web Marketing in 2012 &#8211; Brian Whalley &#8211; Harvard Business Review<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn&#8217;t need to own all of the &hellip; <a href=\"https:\/\/kerolic.net\/c\/2012\/01\/02\/google-will-change-web-marketing-in-2012\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Google Will Change Web Marketing in 2012<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-3251","post","type-post","status-publish","format-standard","hentry","category-google-2"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=3251"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/3251\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=3251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=3251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=3251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}