Entrepreneur and author Gary Vaynerchuk thinks so-called social media experts are \u201cclowns\u201d \u2014 what really matters is driving ROI. According to Vaynerchuk, who is the author of best-selling business books Crush It and The Thank You Economy, too many companies are hiring 22-year-olds to manage social media strategies simply because they\u2019re from a generation that grew up with pervasive digital media.\u201cYour 22-year-old did not use Facebook the last three years to do business,\u201d said Vaynerchuk. \u201cHe did it to, like, look at chicks\u2019 bikini pictures.\u201dWatch the interview to find out what qualities Vaynerchuk prizes when it comes to social media expertise.<\/p>\n
via Gary Vaynerchuk: Why ROI Matters for Social Media [VIDEO]<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Entrepreneur and author Gary Vaynerchuk thinks so-called social media experts are \u201cclowns\u201d \u2014 what really matters is driving ROI. According to Vaynerchuk, who is the author of best-selling business books Crush It and The Thank You Economy, too many companies are hiring 22-year-olds to manage social media strategies simply because they\u2019re from a generation that … Continue reading Gary Vaynerchuk: Why ROI Matters for Social Media<\/span>