As much as we tout Twitter for its conversational abilities \u2014 for its revolutionary capacity to create discursive, rather than simply distributive, relationships with news consumers \u2014 many major news organizations are still using the service as, pretty much, a vehicle for self-promotion. A new study, released today by Pew\u2019s Project for Excellence in Journalism, studied 13 news organizations, large and (relatively) small, from print, TV, and radio\u2026and found that \u201cmainstream news organizations primarily use Twitter to move information and push content to readers. For these organizations, Twitter functions as an RSS feed or headline service for news consumers, with links ideally driving traffic to the organization\u2019s website.\u201d<\/p>\n
via Twitter, the conversation-enabler? Actually, most news orgs use the service as a glorified RSS feed \u00bb Nieman Journalism Lab<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" As much as we tout Twitter for its conversational abilities \u2014 for its revolutionary capacity to create discursive, rather than simply distributive, relationships with news consumers \u2014 many major news organizations are still using the service as, pretty much, a vehicle for self-promotion. A new study, released today by Pew\u2019s Project for Excellence in Journalism, … Continue reading Twitter, the conversation-enabler? Actually, most news orgs use the service as a glorified RSS feed<\/span>