“Measuring Influence since 2008” is the grandiose claim on the Klout website that is supposed to entice people to check a score from 1 to 100 on how their engagement on social media impacts on their peers.<\/p>\n
When I read this I was minded of the Hollywood film L.A. Story when Steve Martin tries to woo a visiting English reporter by taking her around his city. ‘Some of these houses are almost 25 years old’ he enthuses, thinking that he’s impressing her.<\/p>\n
So it goes with Klout’s banner. Three years is probably a long time in social media but shouting out that you’ve only been in business for three years isn’t the best metric… especially if your business is based on metrics.<\/p>\n
via Forget Klout: you can’t measure influence on Twitter – Telegraph<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" “Measuring Influence since 2008” is the grandiose claim on the Klout website that is supposed to entice people to check a score from 1 to 100 on how their engagement on social media impacts on their peers. When I read this I was minded of the Hollywood film L.A. Story when Steve Martin tries to … Continue reading Forget Klout: you can’t measure influence on Twitter<\/span>