Apart from restaurants, there are few businesses whose fates are linked as closely to online reviews as hotels. That\u2019s why Accorhotels\u2019 move in late 2010 is considered so bold.<\/p>\n
Last September, the hotel chain began featuring reviews from TripAdvisor on some of its sites. Since Accorhotels has no control of the TripAdvisor content, it\u2019s a bit like posting every review of your restaurant \u2014 not just the favorable ones \u2014 in your window. \u201cThere\u2019s no question TripAdvisor plays hugely in this space,\u201d says Melissa Parrish, an interactive marketing analyst at Forrester Research who covers the travel industry. \u201cThey make or break certain kinds of hotels.\u201d<\/p>\n
via How Hotels and Travel Companies Are Nailing Social Media<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Apart from restaurants, there are few businesses whose fates are linked as closely to online reviews as hotels. That\u2019s why Accorhotels\u2019 move in late 2010 is considered so bold. Last September, the hotel chain began featuring reviews from TripAdvisor on some of its sites. Since Accorhotels has no control of the TripAdvisor content, it\u2019s a … Continue reading How Hotels and Travel Companies Are Nailing Social Media<\/span>