I spent 10 years as a reporter in the BT (Before Twitter) era. Now as a social media strategist and public relations professional, I’ve found Twitter to be my primary and most successful method of building and maintaining relationships with reporters. It’s brought my clients and I tens of thousands of dollars in free press coverage.<\/p>\n
One public relations agency I work with even grew out of a connection made on Twitter. And that’s perhaps the main reason I advise every public relations professional to become a regular. Just like real life, you communicate with a large circle of professionals, but the bulk of the benefits come from just a handful of clients or connections you make over months and years.<\/p>\n
I consider Twitter the tool that delivers tangible value in great gulps, so long as you commit to it for a year.<\/p>\n
Skeptical? Here’s how I use it:<\/p>\n
via 14 ways to use Twitter to attract journalists | Articles<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" I spent 10 years as a reporter in the BT (Before Twitter) era. Now as a social media strategist and public relations professional, I’ve found Twitter to be my primary and most successful method of building and maintaining relationships with reporters. It’s brought my clients and I tens of thousands of dollars in free press … Continue reading 14 ways to use Twitter to attract journalists | Articles<\/span>