Sometimes you need to know when to hold \u2018em and when to fold \u2018em.<\/p>\n
The same goes in life and card games as it does for the vendors who are assisting in your company\u2019s social media marketing and content development.<\/p>\n
The prevailing sentiment is that any customer-facing social media activity should be done by the in-house marketing team.<\/p>\n
While that is great on paper \u2013 and desirable for a lot of reasons \u2013 it\u2019s not a very realistic world view for a large company that is just getting started in social media and online communities.<\/p>\n
With that in mind, selecting the vendor who will be interacting with your customers, and creating content on your behalf, that your customers will be reading, becomes a very important decision.<\/p>\n
via The Art of Hiring Social Media Vendors – 10,000 Words<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Sometimes you need to know when to hold \u2018em and when to fold \u2018em. The same goes in life and card games as it does for the vendors who are assisting in your company\u2019s social media marketing and content development. The prevailing sentiment is that any customer-facing social media activity should be done by the … Continue reading The Art of Hiring Social Media Vendors<\/span>