Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: \u201cPeople Talking About.\u201d<\/p>\n
That statistic, which users will see on Pages below the total number of \u201cLikes,\u201d will be one of four tracked by Pages Insights. The idea is that users will understand a Page with a high People Talking About rating is one that has compelling content. Likewise, content creators will be motivated to make their Pages more comment-worthy.<\/p>\n
People Talking About (that might not be the final name for the metric; at press time, Facebook wasn\u2019t sure) will measure user-initiated activity related to a Page, including posting to a Page\u2019s Wall, \u201cliking,\u201d commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, \u201cliking\u201d or sharing a deal or checking in at your Place.<\/p>\n
via Facebook Launches New Metric: “People Talking About”<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: \u201cPeople Talking About.\u201d That statistic, which users will see on Pages below the total number of \u201cLikes,\u201d will be one of four tracked by Pages Insights. The idea is that users will understand a Page … Continue reading Facebook Launches New Metric: “People Talking About”<\/span>