Adding a few visual game elements to a brand\u2019s site in order to \u201cgamify\u201d a marketing strategy and increase engagement just isn\u2019t enough. To be done right, gamification must take a behavior-focused approach.<\/p>\n
For instance, by offering rewards for user actions, consumers are more likely to engage with a brand \u2014 that is, visit the site more often, register, linger and invite friends. But while gamification is a major buzzword among interactive marketers today, game use isn\u2019t new.<\/p>\n
So what\u2019s making gamification so popular today? Consider these four factors.<\/p>\n
via 4 Reasons Every Online Brand Should Explore Gamification Strategies<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Adding a few visual game elements to a brand\u2019s site in order to \u201cgamify\u201d a marketing strategy and increase engagement just isn\u2019t enough. To be done right, gamification must take a behavior-focused approach. For instance, by offering rewards for user actions, consumers are more likely to engage with a brand \u2014 that is, visit the … Continue reading 4 Reasons Every Online Brand Should Explore Gamification Strategies<\/span>