Process is important when launching a large-scale social media strategy. Create a process that is easy to follow; that doesn\u2019t leave any room to guess; and is reality-based, with regard to the amount of time it takes for the company\u2019s management and senior staff to approve actions.<\/p>\n
By creating processes, it gives others in the company guidance for how they should approach social media adoption in their own departments.<\/p>\n
If you get an e-mail from someone in your company asking about creating a Facebook Fan Page for Product X, instead of responding with a list of questions, instead e-mail them with the relevant document to get the process of Facebook Page Development started.<\/p>\n
The same goes for determining who will be that page\u2019s community manager. Create a process that is to be followed from start to finish.<\/p>\n
via Embracing Process-Oriented Social Media Strategy Development – 10,000 Words<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Process is important when launching a large-scale social media strategy. Create a process that is easy to follow; that doesn\u2019t leave any room to guess; and is reality-based, with regard to the amount of time it takes for the company\u2019s management and senior staff to approve actions. By creating processes, it gives others in the … Continue reading Embracing Process-Oriented Social Media Strategy Development<\/span>