{"id":2991,"date":"2011-09-22T04:52:14","date_gmt":"2011-09-22T11:52:14","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=2991"},"modified":"2011-09-22T04:52:14","modified_gmt":"2011-09-22T11:52:14","slug":"seo-for-non-dicks","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2011\/09\/22\/seo-for-non-dicks\/","title":{"rendered":"SEO for Non-dicks"},"content":{"rendered":"<p><a href=\"http:\/\/mattgemmell.com\/2011\/09\/20\/seo-for-non-dicks\/\">http:\/\/mattgemmell.com\/2011\/09\/20\/seo-for-non-dicks\/<\/a><\/p>\n<ul>\n<li><strong>Use descriptive URLs, ideally containing the page\u2019s title<\/strong>. Those URLs are easier to remember, easier to search for locally in your browser\u2019s history, and provide a preview of the page\u2019s topic. They\u2019re desirable for the same reason that a well-crafted email subject increases the chance of your message being read.<\/li>\n<li><strong>Make sure the page title matches the first heading<\/strong>. Why wouldn\u2019t you do this? I mean\u2026 what else would it be? It\u2019s the title. It\u2019s what the page is about. It\u2019s about trusting that you have any concept whatsoever of what a \u201ctitle\u201d even is.<\/li>\n<li><strong>Incoming links are good<\/strong>. If people are linking to your stuff, it\u2019s because they think it\u2019s relevant or interesting. It\u2019s the ultimate natural, organic process on the web. Real people,\u00a0<em>really<\/em>thinking your stuff is worth showing to others. The message isn\u2019t \u201ccreate incoming links yourself\u201d, you cretin, it\u2019s \u201cwrite something fucking interesting\u201d.<\/li>\n<li><strong>Use titles that are relevant to the content<\/strong>. The reason this happens is because you actually went to high school, and don\u2019t have either a crippling brain-injury or a Monty Python-esque penchant for the surreal. The title should describe what you\u2019re writing about, in a way that\u2019s either immediately meaningful or will rapidly become so upon starting to read the piece.<\/li>\n<li><strong>Use descriptive anchor-text for links<\/strong>. When you read an article online and the author references another page,\u00a0<em>you hate it<\/em> when the link is simply \u201cthis\u201d or similar. The reason that\u2019s dickish is because you\u2019re forced to choose\u00a0<em>right now<\/em> whether to read it. You can leave it until later, but you do so entirely without the context it might have provided. If, instead, the anchor-text summarises the article, you can at least make an educated decision regarding if and when you want to follow the link. Is that difficult to understand, or unexpected? No.<\/li>\n<li><strong>Keep writing<\/strong>. Relevance is a democratic process, and it also naturally declines if not actively maintained. That\u2019s what relevance\u00a0<em>means<\/em>. If you\u2019re not willing to keep updating your site because you actually have something new to say, you don\u2019t deserve to be thought of as relevant. Just accept it, and move on. Do something else. Be relevant elsewhere. You don\u2019t\u00a0<em>strive for<\/em>relevance; you just\u00a0<em>are<\/em> or\u00a0<em>aren\u2019t<\/em>, to whatever current degree the rest of the internet feels appropriate. Some topics retain relevance more than others, but ultimately it quite rightly declines.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/mattgemmell.com\/2011\/09\/20\/seo-for-non-dicks\/ Use descriptive URLs, ideally containing the page\u2019s title. Those URLs are easier to remember, easier to search for locally in your browser\u2019s history, and provide a preview of the page\u2019s topic. They\u2019re desirable for the same reason that a well-crafted email subject increases the chance of your message being read. Make sure the page &hellip; <a href=\"https:\/\/kerolic.net\/c\/2011\/09\/22\/seo-for-non-dicks\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">SEO for Non-dicks<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2991","post","type-post","status-publish","format-standard","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=2991"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2991\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=2991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=2991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=2991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}