{"id":2968,"date":"2011-09-13T05:47:26","date_gmt":"2011-09-13T12:47:26","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=2968"},"modified":"2011-09-13T05:47:26","modified_gmt":"2011-09-13T12:47:26","slug":"consumer-fanboys-confuse-brand-identity-with-their-own","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2011\/09\/13\/consumer-fanboys-confuse-brand-identity-with-their-own\/","title":{"rendered":"Consumer Fanboys Confuse Brand Identity With Their Own"},"content":{"rendered":"<p>You may think you\u2019re defending your favorite platform, because it\u2019s just that good. But, according to a recently published study out of the University of Illinois, you may instead be defending yourself because you view criticisms of your favorite brand as a threat to your self image. The study, which will be published in the next issue of the Journal of Consumer Psychology, examines the strength of consumer-brand relationships, concluding that those who have more knowledge of and experience with a brand are more personally impacted by incidents of brand \u201cfailure.\u201d<\/p>\n<p>via <a href=\"http:\/\/www.wired.com\/wiredscience\/2011\/08\/consumer-self-image\/\">Consumer Fanboys Confuse Brand Identity With Their Own | Wired Science | Wired.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may think you\u2019re defending your favorite platform, because it\u2019s just that good. But, according to a recently published study out of the University of Illinois, you may instead be defending yourself because you view criticisms of your favorite brand as a threat to your self image. The study, which will be published in the &hellip; <a href=\"https:\/\/kerolic.net\/c\/2011\/09\/13\/consumer-fanboys-confuse-brand-identity-with-their-own\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Consumer Fanboys Confuse Brand Identity With Their Own<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-2968","post","type-post","status-publish","format-standard","hentry","category-trends"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=2968"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2968\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=2968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=2968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=2968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}