In a recent report from Exact Target (a global Software as a Service leader that connects customers with organizations through marketing), it\u2019s been found that daily active Twitter users \u2014 AKA, the consumers who actually reach out to or follow brands via Twitter \u2014 are 3x more likely to amplify the influence of that brand than, say, a Facebook user would.<\/p>\n
Who are Twitter users and why are they so important to your brand?<\/p>\n
Of the users who are active on Twitter daily:<\/p>\n
72% publish blog posts at least once a month<\/p>\n
70% comment on others\u2019 blog posts<\/p>\n
61% write at least one product review a month<\/p>\n
61% comment on news sites<\/p>\n
56% write articles for third-party sites<\/p>\n
53% post videos online<\/p>\n
50% make contributions to wiki sites<\/p>\n
48% share deals found through coupon forums<\/p>\n
In essence: What happens on Twitter doesn\u2019t stay on Twitter.<\/p>\n
via Twitter users are more likely to impact your brand than any other social network<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" In a recent report from Exact Target (a global Software as a Service leader that connects customers with organizations through marketing), it\u2019s been found that daily active Twitter users \u2014 AKA, the consumers who actually reach out to or follow brands via Twitter \u2014 are 3x more likely to amplify the influence of that brand … Continue reading Twitter users are more likely to impact your brand than any other social network<\/span>