Plenty of newspapers and other mainstream media entities are happy to use social tools like Twitter and Facebook to promote their content, host comments on their news stories in order to build traffic, and otherwise try and take advantage of the web. But while some are making strides in actually connecting with their readers \u2014 including Forbes magazine, which just launched a new \u201csocial news\u201d design \u2014 few are taking the steps they need to in order to really engage with their readers. That\u2019s partly because they don\u2019t really know what to do, according to Joy Mayer, who just finished a Reynolds Journalism Institute fellowship looking at media engagement and has released a practical guide for newsrooms.<\/p>\n
via Memo to newspapers: The future of media is a two-way street \u2014 Tech News and Analysis<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Plenty of newspapers and other mainstream media entities are happy to use social tools like Twitter and Facebook to promote their content, host comments on their news stories in order to build traffic, and otherwise try and take advantage of the web. But while some are making strides in actually connecting with their readers \u2014 … Continue reading Memo to newspapers: The future of media is a two-way street<\/span>